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The Evolve brand, with salons in Ibiza, Zurich and Milan, managed by Stefano Fragapane, chose Pagest by to streamline daily operations. We gathered Stephen’s valuable feedback to understand how Pagest is contributing to the success of his business.

Web Agenda Efficiency

Stephen highlighted how the use of Panema’s web agenda has significantly improved the organization of work in its salons. He pointed out that the agenda is not only well-organized and efficient, but also graphically pleasing to the eye. Before Panema’s adoption, answering the phone and email for reservations was a slow and tedious task. With the integration of WhatsApp for appointment management, the process has become fast and efficient, meeting the needs of an ever-changing world.

Multiplatform Usage

The ease of use of Panema on different devices, such as PCs, tablets, and smartphones, has been highly appreciated. Stephen, who is often on the road, finds it particularly convenient to use his cell phone to check appointments and reports in real time. In the evening, it further deepens the information from the computer, demonstrating the software’s flexibility in adapting to the needs of a proxy holder.

Reporting and Analysis

Panema’s reporting has had a positive impact on Stephen’s ability to analyze and improve the performance of his salons. Reports on top customers and employee turnover have been particularly useful, providing detailed information for making strategic decisions and improving operations.

Marketing and Promotional Plans

Pagest effectively supported Stephen in creating and managing marketing campaigns and promotional plans. The software offers features such as automatic reminders, welcome or thank-you messages, promotional landing pages, and coupons. These features not only improve operational efficiency, but also create added business value. Custom landing pages and messages at events have been particularly effective for the Evolve brand.

Integration with Printing Systems

Panema’s integration with printing systems has improved organization and time management. Stephen gave this feature a grade of 10, noting how it simplified communication and document management, making daily operations run more smoothly.

Customer Support and Assistance

Panema’s customer support was highly rated. Stephen praised the service team, calling them fantastic, always helpful and very knowledgeable. This level of support has enabled Evolve salons to take full advantage of the software’s potential without any problems.

General Impact on Business

According to Stephen, Panema is the most efficient and useful software for a hairdresser in the world. It has improved management, clarity between the team and the owner, and reduced the need for an accountant because of the accuracy of the reports. Stephen cannot imagine opening a new salon without Panema and is using it successfully in salons in Italy, Spain, and Switzerland.


Stephen not only recommends Panema to other industry professionals, but will continue to do so, praising both the software and Roberto Papa, calling them No. 1.

In conclusion, Evolve Brand’s experience with’s Pagest software demonstrates how a well-designed management system can transform salon management, improving operational efficiency, customer satisfaction and business growth. If you are an industry professional looking for a comprehensive and reliable solution, Panema may be the ideal choice for you.